DofAv2

Daniel of Arabica v2 // (Roast,) Brew, Drink, Repeat…

James Freeman no longer owns Blue Bottle Coffee»

There are probably a multitude of ways to look at this. Here’s two:

  1. Blue Bottle is either expanding the market for specialty coffee…
  2. …or making room for new people to step in and do it.

Quality is always a moving target.

Also: Lot’s of good links, and commentary as well, at Stephen S. Wade’s Terroirism.

President and CEO of Blue Bottle Coffee Inc., James Freeman: Oliver Strand’s update.

#money #investment #Bay Area #Oakland #San Francisco #James Freeman #Blue Bottle

terroirism - The Blog - "Blue Bottle Comes Out"»

Mentioned before but deserving of its own link-post, Stephen S. Wade, inspired by the recent news of Blue Bottle Coffee’s transfer of ownership:

Growth is a good goal, but it is not the only goal. Part of what makes specialty coffee — and indeed, much of the sustainable food community worthwhile — is that it is growth moderated by the ability to pay attention to social, ecological, and economic concerns. […] If those are forgotten at any length of the chain, then specialty coffee ceases to be impressive, and simply becomes a marketing ploy. And if that kind of growth is what eventually becomes of specialty coffee, we might as well go and hit the showers.

I tend toward hopefulness in these matters, that if one shining star1 falls another will be there to take its place. Blue Bottle, though, has always been about the marketing but not always about quality so the concern is, I think, that Blue Bottle, much like Peet’s has, will take the quality lodestar banner and run with it right straight into the ground to become, not so much a purveyor of quality but a machine designed to make money that just happens to sell coffee.


  1. we can debate weather or not Blue Bottle represents some sort of shining star in the specialty coffee firmament in terms of quality — although I think they were once often quite good — but there’s no debating they have had the ability to communicate to their customers the value of their product better than most in the business. Freeman is a savvy man. 

#Blue Bottle Coffee #quality #ownership #Steven S. Wade
I’d have taken a pic… #instacoffee #instafood

I’d have taken a pic… #instacoffee #instafood

#Instagram

Ritual Proxy, “Primes”, and “La Folie”

My first visit to Ritual Proxy. Wonderful shot of “Primes”—pine, chocolate, tamarind, syrupy body, concord grape, lactic— and cup of “La Folie”—delicate, maple syrup, brown sugar, tropical fruit punch. Both expertly pulled and dripped by @reginaheartsyou.

Bay Area, it’s been too long.

#San Francisco #Ritual

Good beans are beautiful, but not infallible. You can still make a statue of Stalin out of gold, the material doesn’t stop you from making something ugly

— Breaking the Looking Glass (More goodness from Journey Through the Black Waves)

#quotes #craftsmanship